Collaborative Product Design


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O'Reilly Media; May 2019. ISBN-13: 978-1491975039. 408 pages

Today, you can launch a new app or website in days. Just piece together a couple frameworks and host on AWS. Implementation isn’t the problem. But that speed to market makes it tougher for teams to build the right product.

Collaborative Product Design collects 11 practical tools and hundreds of tips from the trenches that help teams collaborate on strategy, user research, and UX, ideally suited for agile teams and lean organizations:

  • Collaboration and facilitation:
    Work better together with your team, stakeholders, and clients

  • Project strategy:
    Create shared goals and vision

  • User research and personas:
    Understand users and share that vision throughout your organization

  • Journey maps:
    Build better touchpoints that improve conversion and retention

  • UI and prototypes:
    Test and iterate more quickly by choosing the the right tool from sketches, wireframes, and prototypes.

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About the author


Austin Govella has helped the world’s largest and smallest organizations build better products and services for over 20 years. Austin combines product management, UX, and agile and shares his experience at conferences like SXSW, Agile, Big Design, and others.

Austin leads Experience Design at Avanade’s Houston studio where he helps cross-functional teams design and develop websites, workplace tools, and mobile apps. His experience includes product teams, consulting, B2B, B2C, and the non-profit sector. He co-wrote Information Architecture: Blueprints for the Web and blogs at

Table of contents

Part 1 / Design and Collaboration

1 – Elements of Design:
Think-Make-Check and Users, Interfaces, and Interactions

2 – Fidelity:
Check the Right Things with the Right People

3. – Elements of Collaboration:
Shared Vision, Inclusion, and Trust

4. – Collaboration in Practice:
Frame, Facilitate, and Finish

Part 2 / Project Strategy

5. – Elements of Strategy:
Goals, Vision, Barriers, and Drivers

6. – Project Goals:
Goal Mapping and Prioritized Goals

7 – Concrete Vision for Success
Ideal Futures States and Metrics

8 – Document and Share Goals and Vision

Part 3 / Users

9 – Elements of Users and User Research:
Tasks, contexts, influencers, and motivations

10 – Users:
Identify users with the bullseye canvas

11 – User Attributes:
Explore attributes with the user profile canvas

12 – User Needs and Preferences:
Analyzing users with the user attribute grid

13 – Document and Share User Models

Part 4 / Interactions

14 – Elements of Interactions
Touchpoints, journeys, and experience maps

15 – Touchpoints:
Mapping touchpoint with user task flows

16 – Journey Maps:
Understand how products fit together

Part 5 / Interfaces

17 – Elements of Interfaces
The visible and invisible parts of the interface

18 – 4-Corners:
Design interfaces collaboratively

19 – Strategies for Sketching:
Working in groups, individually, and 6-8-5 sketching

20 – Interface Models:
Choosing wireframes, comps, or prototypes

Part 6 / Checks (and balances)

How to run Checks and transform feedback into gold