User Experience in a Cross-Channel World
One of the dirty secrets about cross-channel UX is we’ve always worked cross-channel. What’s changed is how much — and how well — we can impact the cross-channel experience.
In this presentation, I’ll share lessons learned since my first cross-channel project eight years ago. Those eight years have revealed three principles that should guide all of your cross-channel work.
Originally presented on Friday, April 5 at the 2013 I.A. Summit in Baltimore, MD.
April 5, 2013 – IA Summit 2013, Baltimore, MD