Work Principles for the Design Age

(Notes from something I've been working on that I thought were worth sharing. They kind of extend the ideas documented in the UX Manifesto.)

In the Design Age where platforms and systems enable teams to create products faster than they can think, it's paramount that designers, technologists, and the business team adopt new ways of working. 

  1. Organizations design, not designers: because design is always done by a group, design activities must always include and support the group. (more)
  2. Design is about learning, not delivery: Delivery is a way of asking questions, so you can refine the design.
  3. Collaboration means questions, not comments: learning teams are always asking questions to learn more, instead of making statements to shut thinking down. (more)
  4. Document, don't present: because design is done by groups, your deliverables should consist mostly of material the team has already agreed on. If the material is new to the team, then you didn't work on it as a team.
  5. Deliver understanding, not documents: Delivery is not about documents and prototypes and code. Delivery is about sharing the teams current understanding with a broader audience so you can learn more. (more)
  6. Share like a 3-layer cake: Always review new ideas in layers: first with yourself, then with your team, then with your organization or users. (more)
  7. Push your punches: always assume one audience beyond your target audience will see whatever you share.
  8. Are we negotiating? Always: always identify the most important and least important issues from your perspective.