UX Strategy

Over the course of each day, your team makes a multitude of design decisions. And it's not just designers. Organizations, not designers, design everything. How can the entire team stay aligned? How do we ensure the decisions made by each team member stay aligned with the project's overall vision? 

Defining your strategy: Current states and future states

Hack your own approach to UX strategy. It’s not the blueprint, canvas, or diagram you use. It’s the conversations you have and the alignment you achieve.

What's blocking change? Organizational barriers.

Before your organization can evolve to the future state, you must design to overcome the barriers to that change.

Why change? Organizational drivers.

An organization won’t spend resources to change without good reason. Drivers explain why you want to move from your current state to your future state.

Goals and getting to the future state

Goals bridge your current state to your future state. The trick is to differentiate goals and objectives, the direction and the feature.

Align teams around project goals

To work in more agile and lean ways, align your team to the same goals.

Getting to the right goals

There are three types of goals. It's critical to identify the right goals that your team needs to be successful.