Over the course of each day, each week, each month, your team makes a multitude of design decisions. And it's not just designers. Organizations, not designers, design everything. How can the entire team stay aligned? How do we make sure every decision made by each team member at every point in the process stays aligned with the project's overall vision?
I'm an unabashed fan of collaborative team workshops. I start every project with workshops, and the very first workshops I run every time focuses on aligning the team around the experience strategy. Working through four, simple questions helps the entire team surface disagreements, make decisions, and align around a vision:
- Vision of success (the future state)
- Organizational drivers
- Organization barriers
The following six posts explore these elements of UX strategy, so your organization stays true to the project's vision.
Hack your own approach to UX strategy. It’s not the blueprint, canvas, or diagram you use. It’s the conversations you have and the alignment you achieve.
Aligning your team to the same goals is the key to working in more agile and lean ways.
There are three types of goals. It's critical to identify the right goals your team needs to be successful.
Goals bridge your current and future state. The trick is to differentiate goals and objectives, the direction and the feature.
Before your organization can evolve to the future state, you must design to overcome the barriers to that change.
An organization won’t spend resources to change without good reason. Drivers explain why you want to move from your current state to your future state.
David Malouf put together a five stage overview on UX Strategy for UX Pin: Purpose, Peak, Path, Point, and Plan. It's a great overview that follows a similar trajectory to the process I've outlined here. It's a great place to start.